Frequently Asked Questions
Q: HOW MUCH WILL IT COST?
A: All our services are priced on a fixed fee basis with a press release costing from just £110. We don’t charge retained fees, and you only pay for the services you require, enabling you to budget for exactly what you need.
Q: WHAT IS THE DIFFERENCE BETWEEN PR AND ADVERTISING?
A: With advertising, you buy the amount of space you need; typically £200-£900 for a small advertisement. With PR, a press release is directly distributed to carefully targeted media contacts who are looking for interesting copy. You are potentially generating much more space and publicity at no cost – and we guarantee your story will be used
Q: WHAT MAKES A NEWS STORY?
A: News isn't just about the front page; it is anything that makes an informative story or interesting reading – after all, billions of words are published every day. You may have an event, expansion, new product launch, staff member, or have just secured a new or interesting contract and want to shout about it. The opportunities are endless – and it’s our job to create and identify these opportunities for you.
Q: HOW MUCH NOTICE DO YOU NEED?
A: This is often where businesses miss out on opportunities. Most magazines will need copy at least eight weeks in advance of publication, and about two weeks for newspapers.
Q: DO PUBLISHERS REALLY USE THIS STUFF?
A: Editors are under increasing pressure to source good quality news and images. We know exactly what editors are looking for and make sure your press release is interesting, concise and well written, with great images so it will be noticed.
Q: HOW DO I KNOW WHO TO SEND MY PRESS RELEASE TO?
A: We can do that for you. We have invested in a live media database programme that reaches the desks of every newspaper, magazine, television programme and radio station in the UK – targeting 1.4 million named editors, journalists, bloggers and researchers.
Q: WHY CAN'T I WRITE MY OWN PRESS RELEASE?
A: For most businesses it is a simple matter of time – or lack of it. If you would like to build your in-house skills, our training department can teach you or your staff how to write good quality press releases, but if you can't find the time to write them you are missing out on opportunities.
Q: WHY SHOULD I CHOOSE THE WRITE IMPRESSION?
A: We are a team of highly experienced published writers with a many years commercial experience. The Write Impression was founded on our belief that companies can do so much more with words than they realise. Our services are professional, easy to use and offered at very competitive rates – and a guarantee that your press release will be published.