The Write Impression
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Frequently Asked Questions

"Why do I see my competitors in the press but not my organisation?"

Press doesn’t just happen; you need to be creative and have a plan. If you want to see your business in the media on a regular basis it is vital to have a good PR and communications strategy in place and get your news out there as soon as it happens.

A regular press and communications plan allows us to put a media strategy in place which maximises your budget, allowing us to regularly deliver news stories at the optimum time to achieve maximum impact. It also allows us to build up editorial relationships on your behalf leading to journalists asking us what your business is doing next.

“How do you guarantee Press Releases will be used?”

A press release only does its job if it is actually published. Our Press Release Guarantee comes from a confidence in the quality of our writing, our experience in understanding what is newsworthy, and our editorial contacts and distribution systems. Our strategy is simple;

  • We undertake careful research and deliver creative ideas
  • We write good quality press releases that editors can use as ‘page ready’
  • We write about newsworthy topics
  • And we send them to the right media contacts

“Why hire a professional to write your web copy?”

It’s not uncommon for us to hear from clients who have been trying to write their website copy in-house for many months and have a shiny new website waiting to go live (minus the words). After the research and interview process, we write quickly, efficiently and effectively. Meaning you get first class copy with a speed of turnaround which surprises our clients, without compromising on quality. When we start a website copy project, we give you a timeline from start to final completion – usually two to four weeks.

We want to help make sure your website represents the best of your business, and an outside perspective can really uncover the true selling points of your organisation, its products, services and people. We also spend time keeping ahead of search engine optimisation requirements so you have a website that reads beautifully whilst working hard for you.

“Do you just work in East Anglia?”

We work with clients across the UK and our client base also includes multi-national organisations.

We work from a tranquil rural base on the Suffolk/Essex border which helps our creativity blossom whilst leaving us within easy reach of national transport links to enable us to work with companies across the UK. Technology plays a big part in ensuring we are in regular communication with our clients, along with face to face meetings across the country.

Our rural location helps us provide top class PR, marketing and communications at affordable prices, with rates significantly lower than London firms.

What makes a news story?

News isn't just about the front page; it is anything that makes an informative story or interesting reading – after all, billions of words are published every day. You may have an event, expansion, new product launch, staff member, or have just secured a new or interesting contract and want to shout about it. The opportunities are endless – and it’s our job to create and identify these opportunities for you.

“Are your services available on an ad-hoc basis?”

Yes. All of our services are available on a one-off basis. We can deliver a one-off press release to celebrate a product launch or a charitable event, new or updated web copy, or an e-newsletter, click here for a full list of our services.

However, if you enjoy the benefits of press coverage gained from a one off splash, just imagine how a regular press and communication plan can have a positive effect for your business on a more regular basis. We offer bespoke plans to allow our clients to have the press coverage and communications they need, and allow us to plan ahead to gain you more significant coverage over a wider range of mediums.

"Do you cover a combination of local, national and trade press?"

We have vast experience working with clients of all shapes and sizes across a huge variety of industries. We are just as comfortable dealing with an international launch as finding a local audience for your press release.

Through our live media database we have direct access to almost every journalist and editor in the UK and we have fantastic contacts within the trade press, enabling us to place your business in the most influential publications for your target audience. Often, we will write a national or trade press release and use an edited version for regional press for greater effect.

"Can you manage my Social Media?"

Social Media isn’t an option anymore, it has become a necessity. Refusing to connect with your audience or market in hugely popular channels puts you at an immediate disadvantage to your competitors. We know how to use social media to your advantage, establishing your presence, finding your voice and maintaining your message throughout all formats. We believe Social Media should be one part of your diverse media strategy, and we can incorporate social media into your press and communication plan.

We provide the content and the management of your social media output to support and extenuate your implemented media strategy, so you don’t have to worry about it.

"Can you work with our in-house teams?"

Yes, we can and yes, we do. We can handle all facets of your communications, but we are happy to work with your in-house marketing team. We work hard to utilise the resources at our disposal to make maximum impact for your business.

You may find we have knowledge, resources or ideas outside those already held within your team and together we can take your press, marketing and communications to ‘new levels’.

"Is a newsletter really an effective marketing tool?"

Do you underestimate the power the humble newsletter or e-newsletter?  An e-newsletter gives you the power to reach the owner of every business card you’ve ever collected, every client you’ve ever worked with past or present (an old client is a hot lead) – in short a hot audience for your business with stories which represent the best of your business, with low costs. Offers, new products, anything you’re proud of.

We don’t buy in data; we focus on contacts who are interested in what your business has to say. Our average open rates are much higher than the industry standards, because we focus on quality of content, and providing your recipients with information they are actually interested in, rather than a sales pitch.

"Do publishers really use press releases?"

Editors are under increasing pressure to source good quality news and images. We know exactly what editors are looking for and make sure your press release is interesting, concise and well written, with great images so it will be noticed.

"Why should I choose The Write Impression?"

We are a team of highly experienced published writers with many years commercial experience. The Write Impression was founded on our belief that companies can do so much more with words than they realise. Our services are professional, easy to use and offered at very competitive rates – and we guarantee that every press release we write will be published.

PS - We have also won every award submission we have ever written (or as we like to say,100%) for our clients, including national and international industry awards.

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