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10K Tweets

#10K Tweets – Will Twitter stick or twist?

By: Lewis Everett

The 140-character limit set for posts on Twitter has always provided its USP and allure over its rival social media platforms. However, there have been whispers and rumours that Twitter was considering a shock change to enable a 10,000-character Tweet limit. These rumours were recently confirmed on Twitter, by Twitter CEO Jack Dorsey.

Dorsey confirmed the news by posting a screenshot of a note on his own Twitter page, one which cleverly looks a similar size to that of a Tweet given a 10,000- character limit. In his note, @jack explained that the original 140 limit for posts had: “Become a beautiful constraint, and I love it! It inspired creativity and brevity. We will never lose that feeling.”

Twitter 10k changes

This may have given some who don’t support the changes hope. However, Dorsey does go on to say that Twitter is looking at the possibility of moving to a 10,000 limit, stating that: “We’ve spent a lot of time observing what people are doing on Twitter, and we see them taking screenshots of text and tweeting it.” He goes on to explain that: “We’re not going to be shy about building more utility and power into Twitter for people.”

There has been much debate and a very mixed opinion on the potential changes, with many confident that it will ruin the unique element of Twitter that other social media platforms cannot provide. Many people believe Twitter gained such great success and engagement because of its short character limit.

Clearly, though, those in charge at Twitter feel that its real-time communication ability has been the real key to success, and we are in agreement on that. Millions of users rely on a Twitter search on their timeline for their first source of information, from updates regarding family and friends to local, regional and global news.

With one simple search, you can find all the latest information, pictures and video updates from something that has only just happened – all with a 140-character restriction. So why not provide the ability to have far more information available without people having to put their information into a note or picture tweet? As Jack reasons: “What if that text... was actually text? Text that could be searched. Text that could be highlighted. That’s more utility and power.”

It is a massive risk; and one that could potentially spoil Twitter for many users if they aren’t able or willing to embrace the changes. However, Twitter has already changed the social media game once before through character limited posts – who’s to say that they can’t do so again and truly solidify their position as the king of real-time communication in social media?

Lewis Everett is Digital Marketing Executive at The Write Impression


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