75% of internet users never scroll beyond the first page of search results to the dreaded second or third page; so, if you’re not appearing on the first, do people know about you? Or, do they simply not trust anything that isn’t on the desired first page? Search Engine Optimisation has been gaining momentum through the years with the use of the internet taking over any other source of information. However, optimising this potential to improve the standing of your web pages among thousands of others is not as clear cut as some expect, leaving the question: how should your company ensure SEO is being maximised?
Google - the most popular search engine worldwide with millions of results, some PPC (pay-per-click) and the others organic search results (SEO), and with 82% of clicks on organic links it’s clear to see that SEO is vital to stand out from the crowd. As time has gone on Google has become more aware to the cramming of keywords in articles to increase website traffic, so the need to write high quality content with logically integrated keywords is more important than ever. This may initially reduce the traffic to your website, but those visiting will be more likely to be genuinely interested in what has been written, and in time this will only improve your chances of reaping in the benefits.
Similarly, whether your content is through Facebook, Twitter, videos or blog posts, the development of what’s actually within it will allow less time spent on constant social media updates. High quality, regularly updated content which include your all important SEO keywords will boost your ranking on the likes of Google, and remove the irregular content that works its way down past the first page.
Social media still remains important in showing Google how engaged you are with it and your level of interaction. You need to ensure this interaction connects you well enough to existing and potential customers so that you are in the loop with what they think, and what you can do to improve any aspect of your business. Regular communication is a stepping stone in ensuring you make the most of SEO and start to climb up the ladder to the first result on Google.
Finally, here’s a simple 1-2-3 guide to making sure your site gains the specific, desired traffic to increase its potential on Google. Keep it in mind and use it to make the most of SEO:
1. Write content that uses words and phrases used by people who search for your product
2. Build links to your pages to show they are important
3. Keep doing it!