By Charlotte Horn – Administration Assistant and Junior Writer
As the number of people logging into Facebook at least once a month surpassed the population of China at 1.35 billion people, it is clear to see why this social media platform is no longer just popular for personal use. Businesses worldwide began using Facebook to advertise and interact with customers years ago, and as its presence continues to grow it has provided these businesses with numerous opportunities. However, did you know that if you operate your page via a personal Facebook profile rather than a business page, you could be missing out?
Bearing in mind profiles have been designed to support individuals rather than businesses, a large number of companies continue to use their personal profile rather than converting to a business page. By doing so, those businesses are missing out on what pages offer including the use of apps which are simply not available on profiles, having an unlimited number of fans compared to a limit of 5,000 friends. Additionally, by having a business page, you can allow others to administer the page without giving out your personal log in information.
Considering legalities too is essential with this issue because by maintaining a profile for anything other than an individual person, a violation of Facebook’s Statement of Rights and Responsibilities would occur. And if you don’t convert your profile to a page, you risk permanently losing access to your profile and all of your content.
However, you may be worrying that by converting your personal profile to a business page, you will have to start from scratch; beginning with zero likes even though you had hundreds or thousands of friends before. There is no need to be concerned - Facebook has developed a tool to make the process of converting a profile to a business page as simple as possible. This will transfer your current profile picture and add friends and followers as people who like your page. It will also use your account’s username as the username of your business page, and apply the name on your personal account to the page’s name. Once completed and adjusted to meet your specific requirements, you will be operating via a business page and will reap the benefits in no time.
If you’re in this situation, don’t wait any longer to make the most out of what a Facebook business page can offer your company, whilst ensuring you’re complying with their rules and regulations. And if you need any further assistance with your social media then don’t hesitate to contact us on 0345 5272 801 or at firstname.lastname@example.org