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Is your company website blog savvy?

By Charlotte Horn

It may not be at the top of your to-do list, but the importance of blogs within businesses is increasing. With more than 60% of organisations now posting blogs to their website, the potential for growth in this percentage is undoubtedly great.

Conversing with customers via blog posts is what sets businesses apart, and whilst being quite a simple task to undertake in-house, a number of organisations are still without this content. Sharing relevant information with customers in this simple, easy-to-use platform answers queries, whilst intriguing potential customers with your in-depth knowledge explained in an understandable manner.

More specifically, the introduction and regular use of blogs fuels SEO, because the more content you offer, the more likely it is that search engines will recognise this as being valuable and will reward you for it. Creating this two-way conversation with customers, prospects and industry peers encourages interaction, comments and feedback, and as you reply to these, a relationship is built on a simple basis. All of which allows you to share your expertise, whilst giving your company a voice. Whether you are talking about new products or services, commenting on current news topics, or sharing company initiatives, it allows your brand personality to shine.

Top tips to blogging:

Understand your audience: Understanding your audience better means you’ll have a better idea of what content with resonate with them.

Write for yourself first: Focus on your thoughts, ideas, opinions and figure out how to put those into words.

Build your email list: Start this from day one. Having an email list allows you to promote your new content to your audience directly.

Focus on building an amazing call-to-action: Finish all your blog posts with some kind of call-to-action to sign up for an email list or follow you on social media.

Be consistent: It’s much easier to lose your traffic that it is to build it up, so make sure you consistently blog.

Give away your knowledge: Don’t be afraid to showcase what you know, your audience would be able to find it elsewhere. Make sure they read your content.

Write catchy headlines: No matter how great your content is, it won’t matter unless your headline is amazing; it is essential in making it desirable for people to read.

If you are unsure how to begin your blog posts, want some advice on new ideas, or would like The Write Impression to compose your content, contact us today on 0345 5272 801

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