By Kate Everett, Partner at The Write Impression
So, we finally have our new website, and it feels a bit like moving in to a new house where you are moving things in, enjoying the views and putting up stuff everywhere. It’s all very exciting and we are having a great time adding content to our new CMS site.
We owe great thanks to our friends at the sustainable design agency Zero Above, not just for doing such a fantastic job, but for working with us (very patiently) through the process. It has reaffirmed what we already knew – it’s really hard to write your own web copy! For our clients, we usually have a 14-day turnaround on web copy authoring but ours took us several weeks, and that was mostly editing. As a business owner, the website copywriting challenge is to step away from what you know and think more laterally about what your potential customers might need to know and want to see.
Working with the team at Zero Above has helped us to understand and embrace the latest web technology, how important it is to have a mobile optimised website, and just how great the Zero Above CMS is! It is so important to work with a company that is willing to spend time with you to dig deep and find out what you really want and need.
One of the biggest communications messages we have for our clients is to feed regular activity to their websites, so our new home page social media feed, press cuttings area and blog will be keeping us busy. We hope you like our new website as much as we do!
To find out more about Zero Above visit www.zeroabove.co.uk or call Simon Isaac on 01787 267 949