Our services are all geared towards unleashing the power of the written word to market your business effectively.
We use a variety of media initiatives to secure press and media coverage, communicate with existing or potential clients and increase brand awareness of your business.
Press, Media and Marketing Plans
Experience has shown us that the best and most sustainable results come from regular marketing activity. Our press, media and marketing plans offer monthly, guaranteed media coverage, effective, professional social media management and a guarantee that your customer base will be contacted with interesting information on a regular basis.
Our tailored range of strategies will ensure that you increase your company profile, manage customer relationships and stay a step ahead of the competition for one fixed monthly fee.
Bespoke plans are also available so please call us for a no obligation chat to see how we can help you.
• Full ‘in-house’ PR Management from just £275 per month with guaranteed results
• No start-up costs or set-up fees
• Guaranteed monthly media coverage
• Increased brand awareness
• Guaranteed monthly contact with your customers
• Reach potential new clients • Substantial discounts on our standard rates
• Easy monthly budgeting
• We take care of it all for you!
Press Pack £275 + vat
Press & Marketing Pack £425 + vat
Press & Media Pack £425 + vat
Press, Media & Marketing Pack £695 + vat
Press Release Creation and Distribution
If your company has something to say – we can say it. Press releases don't necessarily have to relate to a major event, product or company launch, there can be lots of reasons to let the media know what your business is doing and why.
Our aim is to identify newsworthy reasons to talk about your company, its products and services, staff and premises and then notify as many relevant publications and media outlets as possible.
It is also part of our job to research and collate a database of contacts to ensure maximum contact at all times.
£110 for a regional press release including unlimited distribution
£160 for a national press release including unlimited distribution
There is something quite prestigious about being featured in a magazine. It can give your company credibility because the press has shown an interest in what you or your company do, or you can appear as a specialist in your field. In addition to that, you increase the awareness of your brand, simply by being seen in an informative light.
There are a number of ways to get featured in a magazine; you can pay for an advertorial, which is basically an opportunity to sell your products and services through copy and not an advert, or we can propose a feature focused on your particular area of expertise. We may even be able to secure a column on your behalf, meaning you give the readers some free tips or expert advice and in return your company details are published.
£75 per proposal
£205 per feature (up to 800 words)
£50 per hour editorial services
Your company profile can be a valuable marketing tool, and we think of it as one of our most recyclable services because it can be used in so many different ways. It sets out who you are, your company ethos and can give your clients an insight into your business.
Your profile is completed with an interview process where we get to know you, your company, your USP and what you have to offer. As well as being highly effective as part of your website content, a profile can be the basis for corporate literature, company newsletters, award nominations, magazine and newspaper features.
A regular newsletter won't be necessary for every company but if there are a large number of employees and or clients that need frequent updates about changes in your company or industry then a newsletter is one of the best ways of keeping everyone informed on a regular basis and subtly reminding them of your services and offers. Distribution can be done via printed mail-outs or email.
£150 per page (up to 600 words) excludes design, printing and distribution costs
In recent times it has become more and more popular to keep clients and contacts up to date through email-marketing or e-shots. These are short topical pieces of written content that relate to your industry, or specifically if you have a new product or service to launch, a special offer or event, and are distributed through email. These e-shots can be personalised to recipients, branded and distributed via email as if you’d pushed the ‘send’ button yourself - and the read results can also be quantified.
£120 per topic (up to 250 words, excluding template design for which there is a one off initial fee)
Email - Distribution £5 per campaign plus 1p per recipient
Website Copy & Search Engine Optimisation
A website should be an ever-evolving marketing tool – so use your words wisely! It is so important to think about the words you are using for your website as well as the design and functionality. Our team of writers include experts in search engine optimisation – making sure your web copy is not just interesting and concise but fully optimised - giving you a head start on your competition.
Every time a press release is issued, an event planned or a new development initiated this information should be relayed to your website. A blog is a fantastic tool to facilitate this function.
If you don’t have a web designer, we work in partnership with a range of tried and tested companies catering for every budget. We can offer creative ideas and liaise with them to ensure that they understand your requirements and, if necessary, build 'behind the scenes' access so that your press releases or other news can simply be updated without having to go back to the developer.
Social Media Marketing
Social media platforms such as blogs, twitter and facebook are an important aspect of search engine optimisation and online marketing in today’s world. All of these platforms can help you to build key relationships with potential or existing clients, and drive traffic to your website. But to ensure a return on investment that makes it worth your while, it is essential to implement a good social media strategy with well written content.
We use writers who are experienced in delivering effective content for social media platforms, who can also work with you to implement a strategy that suits your business.
Direct Mail Marketing
Even in the age of the internet and email marketing, research has proved that for every £1 spent on direct mail, £14 is generated. We work with an industry expert to offer our clients access to targeted data information, quality printing and precise direct mail technology with measured cost-effective results.
Brochures & Marketing Materials
Your corporate literature is often the first thing many people receive from you, from handouts such as leaflets and flyers, company brochures and even letters or emails. Badly written copy will affect that all-important first impression. All too often, we see companies fill page after page with unnecessary copy all about themselves - forgetting all the reader is really interested in is what you can do for them.
Let us take the muddle out of your company literature providing you with clear, concise copy so your clients understand what it is you can do for them.
Marketing Consultancy & Writing Courses
Do you need help putting together your marketing plan or need to create some fresh ideas? We can help. We offer a one-to-one session to discuss your marketing strategies, how best to implement them and help you monitor their success.
£50 per hour consultancy
If you like words and would really like to be the one writing your company literature and or press releases etc, or have an in-house marketing person or team who need to brush up on their copywriting skills – through our associate company Creative Writing Groups we offer writing workshops and courses including Magazine Feature Pitching and Writing, and a Commercial Writing Workshop, which focuses on writing and submitting advertorials and press releases.
We have a dedicated training room at our premises in Brantham but we are also happy to use your facilities if you prefer.
Workshop prices vary and are based on per person, per workshop (group discounts are available).